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Copywriter and Brand Marketer

Kyle Chang has eight years of experience split between immersive marketing activations (press launch, product launch, exhibition booths) and audio content (podcasts, podcast ads, broadcast ads).

His clients have included: LVMH, Dow Chemical, L'Oreal, Mercedes-Benz, NIO, Audi.

Other copywriting experiences include content essays (LAist) and online articles and guides ( Follow the hyperlinks to see samples, or simply keep scrolling.


Whatever the project, his process begins with open and clear communication with the client about what their brand goals are.


Noriko Nasu Feature (KUOW)

Project description

Feature on NPR focusing on the recovery of an anti-Asian hate victim

My role

Writer, Producer

KUOW NPR - Noriko Nasu Feature by Kyle ChangArtist Name
00:00 / 04:08

WILD Season 2 (LAist Studios)

Project description

A narrative, serialized podcast that functions as a "romcom for your ears," as told by award winning journalist Erick Galindo

My role

Copywriting marketing promo for LAist Studios WILD season 2

Adapted marketing language for different ad spots including broadcast and podcast (15, 30 and 60 seconds)

Wrote social media scripts and copy

WILD Pre Episode Trailer
WILD TRailer extended

TAPTEC (DOW Chemical)

Project description

We were tasked with creating new branding for the product's localization in the South Asian market (logo design, key visual, tagline)

My role

Writing localization copy to highlight the benefits of the filter

Deliver logo, tagline and KV designs to client

Screenshot 2023-10-26 165217.png

Artistry Concert (Hennessy VSOP)

Project description

A concert featuring music stars across different genres, expressing the refined blend of artistry that comprises Hennessy VSOP

My role

Event copy for international guests including invite language, welcome language, event descriptions

Develop pitch deck language and KV designs and present to client

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