Copywriter and Brand Marketer
Kyle Chang has eight years of experience split between immersive marketing activations (press launch, product launch, exhibition booths) and audio content (podcasts, podcast ads, broadcast ads).
His clients have included: LVMH, Dow Chemical, L'Oreal, Mercedes-Benz, NIO, Audi.
Whatever the project, his process begins with open and clear communication with the client about what their brand goals are.
Feature on NPR focusing on the recovery of an anti-Asian hate victim
A narrative, serialized podcast that functions as a "romcom for your ears," as told by award winning journalist Erick Galindo
Copywriting marketing promo for LAist Studios WILD season 2
Adapted marketing language for different ad spots including broadcast and podcast (15, 30 and 60 seconds)
Wrote social media scripts and copy
We were tasked with creating new branding for the product's localization in the South Asian market (logo design, key visual, tagline)
Writing localization copy to highlight the benefits of the filter
Deliver logo, tagline and KV designs to client
Artistry Concert (Hennessy VSOP)
A concert featuring music stars across different genres, expressing the refined blend of artistry that comprises Hennessy VSOP
Event copy for international guests including invite language, welcome language, event descriptions
Develop pitch deck language and KV designs and present to client