KYLE CHANG
Copywriter and Brand Marketer
Kyle Chang has eight years of experience split between immersive marketing activations (press launch, product launch, exhibition booths) and audio content (podcasts, podcast ads, broadcast ads).
His clients have included: LVMH, Dow Chemical, L'Oreal, Mercedes-Benz, NIO, Audi.
Other copywriting experiences include content essays (LAist) and online articles and guides (Producerhive.com). Follow the hyperlinks to see samples, or simply keep scrolling.
Whatever the project, his process begins with open and clear communication with the client about what their brand goals are.
projects
Project description
Feature on NPR focusing on the recovery of an anti-Asian hate victim
My role
Writer, Producer
Project description
A narrative, serialized podcast that functions as a "romcom for your ears," as told by award winning journalist Erick Galindo
My role
Copywriting marketing promo for LAist Studios WILD season 2
Adapted marketing language for different ad spots including broadcast and podcast (15, 30 and 60 seconds)
Wrote social media scripts and copy
Project description
We were tasked with creating new branding for the product's localization in the South Asian market (logo design, key visual, tagline)
My role
Writing localization copy to highlight the benefits of the filter
Deliver logo, tagline and KV designs to client
Artistry Concert (Hennessy VSOP)
Project description
A concert featuring music stars across different genres, expressing the refined blend of artistry that comprises Hennessy VSOP
My role
Event copy for international guests including invite language, welcome language, event descriptions
Develop pitch deck language and KV designs and present to client
